Apple Japan raises iPhone 13 lineup costs amid yen inflation in opposition to greenback

As of Thursday, Apple Japan has up to date its pricing for all iPhone fashions. Some fashions have risen in value by as a lot as 20%, which can mirror the weakening of the Japanese yen in opposition to the US greenback, which has misplaced about 15% of its worth in opposition to the greenback up to now three months.

The iPhone 13 ProfessionalFor instance, it’s now priced at 144,800 yen (~1066 USD), up from 122,800 yen (about 904 USD) for the 128GB storage possibility. In the meantime, the iPhone SE Gen 3 It rose to 62,800 (~$462) from 57,800 yen (~$425).

iPhone 13 تشكيلة lineup
iPhone 13 تشكيلة lineup

Apple’s value hike in iPhone costs comes shortly earlier than Apple launches a brand new batch of iPhones for this yr — often someday in September. For now, Apple has solely raised the worth of its iPhones and has not but adjusted any pricing on different merchandise from the Apple Mac or iPad lineup.

Because the world offers with inflation (and a scarcity of provide) throughout international locations, it’s pure for multinational firms like Apple to regulate costs in a selected market, to match the shift within the power of the foreign money in opposition to others.


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