Editorial and industrial guidelines

Our Dedication to Honesty

TTelegraph Media Group is a trusted and revered media model dedicated to offering journalism of the very best high quality and integrity. As such, we have now obligations to our readers, viewers and most people, in addition to to our advertisers, suppliers and companions.

Our model and our values ​​are our most essential property. Their upkeep will depend on our adherence to the core journalistic values ​​of accuracy, equity and fearless reporting within the public curiosity.

Our means to supply prime quality journalism will depend on industrial success. In a quickly altering media world, we should innovate to attain this success whereas all the time sustaining the editorial independence that’s paramount to the integrity of all our merchandise.

These tips outline requirements of fine apply that should be adopted and maintained by all workers, contractors and freelancers who present providers to the Firm.

They may grow to be a everlasting a part of coaching for all workers.

Compliance with trade codes

Telegraph workers should concentrate on and adjust to all related trade codes.

The Code of Apply for Editors, administered by the Unbiased Press Requirements Group (IPSO), stipulates that the press should be cautious to not publish inaccurate, deceptive or distorted data.

The Promoting Code, administered by the Committee on Promoting Practices (CAP Code) and enforced by the Promoting Requirements Authority, units out guidelines that advertisers, businesses and media house owners should observe. In accordance with the Code, promoting should be accountable and never mislead, hurt or offend its viewers. Particular guidelines apply to promoting for kids and sure sectors reminiscent of alcohol, playing, automobiles, well being and monetary merchandise.

The UK Web Promoting Bureau’s (IAB) Content material and Native Disclosure Tips set out finest apply ideas to encourage continued progress in revolutionary areas of promoting.

Making certain a transparent distinction between editorial and industrial actions

It’s totally applicable and even needed that the editors perceive the industrial success of the Telegraph and contribute to it. Nevertheless, editorial independence should all the time be maintained. Industrial workers shouldn’t affect the judgment of the editorial workplace in reference to the pursuits of any advertiser or potential advertiser. The ultimate determination on all editorial content material stays with the Editor.

Any commercially paid content material that goes past conventional promoting should be clearly and appropriately labeled in accordance with the protocols.


It’s completely high quality for journalists to jot down content material that’s paid for commercially, so long as it’s clearly labeled as such. In finishing up such duties, journalists should not do something that would compromise their means to jot down objectively, pretty and truthfully for our viewers.

If the corporate has offered any important free services or products to help in editorial work, this must be famous accordingly.

The usage of social media to advertise the corporate’s services or products should be clearly marked as industrial content material and should adjust to the CAP Code and TMG protocols.

TMG workers with private social media accounts should additionally adjust to the CAP Code when selling a industrial marketing campaign.

Funds for creating industrial content material

All funds to workers and contributors for the creation of economic content material should be authorised upfront in writing by their line supervisor. Commercially funded editorial positions are permitted, however recruitment should be carried out by the editorial workers and such workers should work in accordance with editorial contracts and in accordance with editorial requirements.

Compliance with these suggestions

All industrial campaigns involving editorial content material should adjust to these tips, the Codes and related protocols. Earlier than they are often agreed, they should be signed by the senior govt director.

Tough, unique or contentious points might be dropped at the weekly editorial industrial assembly for approval. Points that can’t be resolved there might be referred to the editor, industrial director and monetary director.

The choice of the editors to make use of editorial placements in relation to the marketing campaign is last.

In case you ever have any doubts about any enterprise conduct challenge, search recommendation from any senior member of your govt group.

Code of Apply for IPSO Editors

Non-broadcast CAP codes

IAB Disclosure and Content material Tips

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