The cell recreation market fell by practically 10% within the first half of 2022


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The vast majority of cell recreation genres skilled a decline in submissions and downloads within the first half of 2022, with the general cell recreation market down 9.6% year-on-year.

In response to new information from Sensor Tower Recreation Intelligence, the cell recreation market It fell to $11.4 billion Within the first half of 2022. Arcade and Tabletop video games have been the one classes that noticed a rise in income throughout this era.

Arcade income elevated 14.8% 12 months over 12 months to roughly $176 million. Different genres – from hypercasual to RPG – refused. Racing video games noticed the most important drop with a 28.8% drop in income 12 months over 12 months, and augmented actuality video games for geolocation have been down 26% in the identical interval.

Along with the decline in income, cell recreation downloads additionally fell 2.5% 12 months over 12 months to 2.4 billion.

Solely Q2 2022 income fell 11.4% to $5.6 billion, though downloads remained comparatively flat at 1.2 billion.

Credit: Sensor Tower

Credit score: Sensor Tower

Sensor Tower attributes the general decline within the cell recreation market to a wide range of challenges and headwinds, together with inflation, the top of Covid-19 lockdowns, and privateness modifications such because the discontinuation of the IDFA (Identifier for Advertisers) tag.

“This doesn’t imply that publishers can’t be profitable and launch standard new titles, however the industry-wide restoration within the latter half of the 12 months will seemingly rely on enhancing macroeconomic elements, and whether or not publishers are in a position to adapt to privateness challenges,” Sensor Tower wrote. .

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