The maker of guns used in Texas shooting has a history of controversial gun ads


“We understand that the firearm used in the attack was manufactured by Daniel Defense,” the website says. “We will cooperate with all federal, state, and local law enforcement authorities in their investigations.”

Days before the shooting, the Georgia-based company tweeted A provocative picture of a young child He carries an attack-style weapon with the caption: “Train the child the way he should walk, and when he grows up, he won’t walk away.”

The company, founded by Marty Danielle, is now under the magnifying glass of politicians and activists looking to change gun laws so that civilians can no longer easily access military-grade weapons.

The US House of Representatives Oversight and Reform Committee Daniel Defense is asked to provide information such as the amount they spend on advertising, their total revenue from sales of assault rifles and other items prior to the June 8 hearing that will examine the root cause of gun violence and evaluate actions to prevent further loss of life from firearms.”
Daniel Defense has since deleted the little kid’s tweet – which used language from Proverbs 22:6 Its in the bible — but since its founding in 2000, the company has made headlines multiple times over how it advertises its guns to consumers.
Salvador RamosThe man who carried out Shooting at Ovaldi, was one of those consumers. Investigators found one of the suspect’s AR15 rifles, made by Daniel Davis, at the school, according to Texas Senator John Whitmer, who received a law enforcement briefing.

CNN has reached out to Daniel Davis for comment but has not heard back.

Daniel Defense takes pride in building his own parts

Marty Daniel founded his company once he was “bitten by a shooting bug,” according to Timeline of company history.

After graduating from Georgia Southern University with an electrical engineering degree, Daniel opened an attic door and fireplace. He started his firearms business because a friend invited him to shoot augmented reality, the site says.

Biden mourns the Ovaldi families but honors pleas for '  do something & # 39;  It will be more difficult

“Every shot he fired filled him with a relief he had never seen before,” the site says.

In the more than 20 years since its founding, Daniel Defense has marketed itself as a company that prides itself on making “nearly every component part it sells,” as its website notes.

On its Company Values ​​page, the company said that building its parts “sets us apart from the many players in the industry who assemble rather than manufacture their products.”

“We love to make great guns,” Marty Daniel He said in the 2019 announcement.

The NFL won’t allow Daniel Devins to be announced during the Super Bowl

The NFL refused to allow Daniel Advertisement During Super Bowl XLVIII in 2014 because she promoted the guns. The ad focused on a man returning home to his wife and child.

“I am responsible for their protection, and no one has the right to tell me how to defend them,” the man in the ad said in an audio commentary. The ad ends with Daniel Defense’s tagline “That’s why I chose the most effective tool for the job.”

Trump and other Republicans reject gun reforms at NRA convention that shows the nation is divided

While it never aired during the Super Bowl, Marty Daniel turned the rejection into a torrent of attention.

“The majority of Super Bowl fans have the same values ​​we do at Daniel Defense, and we believe in protecting our families,” Daniel told Fox News at the time.

Gun control activists argue that the company is targeting younger customers with nods to pop culture and video game icons. At the same time, Daniel appears to target and focus his comments on older Americans and gun control.

“The anti-Second Amendment crowd is just looking for any excuse to ban guns in any way possible,” Daniel told OutdoorHub in 2016.

But the company kept a low profile in the wake of the Ovaldi shooting.

Daniel Davis did not attend Convention of the National Rifle Association last week. This was the gun lobby’s first annual meeting in three years due to the Covid-19 pandemic.

“Daniel Devins did not attend the NRA meeting due to the horrific tragedy in Ovaldi, Texas, where one of our products was criminally misused,” Steve Reed, the company’s vice president of marketing, said in a statement. “We believe this week is not the time to promote our products in Texas at the NRA meeting.”

The company’s offering has been replaced by a popcorn cart and baked potato stand.

CNN’s David Goldman contributed to this report.