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“We understand that the firearm used in the attack was manufactured by Daniel Defense,” the website says. “We will cooperate with all federal, state, and local law enforcement authorities in their investigations.”
The company, founded by Marty Danielle, is now under the magnifying glass of politicians and activists looking to change gun laws so that civilians can no longer easily access military-grade weapons.
CNN has reached out to Daniel Davis for comment but has not heard back.
Daniel Defense takes pride in building his own parts
After graduating from Georgia Southern University with an electrical engineering degree, Daniel opened an attic door and fireplace. He started his firearms business because a friend invited him to shoot augmented reality, the site says.
“Every shot he fired filled him with a relief he had never seen before,” the site says.
In the more than 20 years since its founding, Daniel Defense has marketed itself as a company that prides itself on making “nearly every component part it sells,” as its website notes.
On its Company Values page, the company said that building its parts “sets us apart from the many players in the industry who assemble rather than manufacture their products.”
The NFL won’t allow Daniel Devins to be announced during the Super Bowl
“I am responsible for their protection, and no one has the right to tell me how to defend them,” the man in the ad said in an audio commentary. The ad ends with Daniel Defense’s tagline “That’s why I chose the most effective tool for the job.”
While it never aired during the Super Bowl, Marty Daniel turned the rejection into a torrent of attention.
“The majority of Super Bowl fans have the same values we do at Daniel Defense, and we believe in protecting our families,” Daniel told Fox News at the time.
Gun control activists argue that the company is targeting younger customers with nods to pop culture and video game icons. At the same time, Daniel appears to target and focus his comments on older Americans and gun control.
But the company kept a low profile in the wake of the Ovaldi shooting.
“Daniel Devins did not attend the NRA meeting due to the horrific tragedy in Ovaldi, Texas, where one of our products was criminally misused,” Steve Reed, the company’s vice president of marketing, said in a statement. “We believe this week is not the time to promote our products in Texas at the NRA meeting.”
The company’s offering has been replaced by a popcorn cart and baked potato stand.
CNN’s David Goldman contributed to this report.
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